A couple of months ago, creative duo GIAN signed their first contract with label @CarolineBenelux. GIAN approached me for a videoclip after we shot a couple of content pieces surrounding the song 'Balans'.

The song is about a toxic love that takes up too much of your personal space and time. When I sat down with creative Ole Hansen, we came up with this idea. In this video we portrait two extreme's of love. One is a broken heart and the other one is a toxic relationship. Given with the colours red and blue we see two different story line's going trough the same transition. Ending in the same result.

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I've had a blast directing and editing this shoot. Shout out to my co-director Ole Hansen.

Creative direction - Joachim Spruijt & Ole Hansen
Co-Direction - Ahmed Bas
D.O.P. - Cas Kerssens
Producer - Steven Blank
1st AD - Joris Koster
Gaffer - Imre Pasen
Art Direction - Mey Rahimi & Peggy de Bruin
Styling - Chi Yen
Cast - Soraya_soso_educ
P.A. - Lotte Pries
Animal Handler - Jake Cooper
Car Assistent - Leda Zhang
Edit by Joachim Spruijt
Grading by Joachim Spruijt & Cas Kerssens

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Good Intentions Always Needed